From Dream to Day Planner®
with Heather Harris
Weekly posts with expert tips to help demystify the design & production process for busy female entrepreneurs who want to create beautiful planners & paper products.
Unpopular Opinion on Customer Refunds
Having to offer refunds is the biggest buzzkill for any business. You have a business to run — you need to be thinking about your bottom line, and refunds won’t keep you in the black. So, what do you do?
The Truth About “Selling Out”
Selling out of products is the dream, right? At least it is for my clients when they’re at the beginning of a launch. But every single time one of them has sold out of products quickly, they get frustrated and start second guessing their decisions on order quantity.
The Secret to Finding Your Perfect Pricing Strategy
I have a few tips to help you find your perfect pricing strategy, plus a simple formula called “the rule of 3” that is guaranteed to leave money in your pocket.
3 Smart Ways to Save Money on Your Custom Planner Design
Here are three smart ways to save on cost when it comes to producing a custom planner or product.
Stop Doing This One Thing in Your Planner Design
There is so much room for opportunity here for a more strategic, powerful approach with this prime real estate near the front of your planner.
8 Planner Accessories to Elevate Your Planning Experience
I’m sharing eight of my favorite planner accessories below, all perfect ways to elevate your daily or weekly planner for a more fun, colorful, and custom planning experience.
How to Decide on the Perfect Size for Your Planner
Here are a few specific questions to think about when choosing your planner size.
Planner Anatomy 101
I’m breaking down some of the most common binding types, cover materials, and other essential terms you need to know when creating your custom planner design — complete with a visual because we like to keep it professional AND cute over here.
Which Comes First: Your Product or Your Audience?
Below, I’m breaking down exactly why building your audience first will lead to more success for your product.
Expanding Your Product Line: What to Launch + When
I’m sharing the launch timeline we follow with all of our clients at Copper Bottom.
The Beauty of Originality: Why Copycats Won’t Win in Design + What to Do Instead
At Copper Bottom, we’re extremely mindful and cautious when it comes to creating products that are similar to those already on the market. And we get there by asking this one question.
The Secret to Great Planner Design
Read on to elevate your custom planner and really stand out in the market with a profitable, functional, and beautiful design approach.
How to Develop Your Unique Planning Philosophy
I’m sharing three steps you need to keep in mind in order to build your own unique planning philosophy for your custom planner design.
Shipping Custom Products from Overseas? Read This First
There are two steps I recommend you take as soon as the shipment arrives — inspection and inventory. In this post, I’m sharing a breakdown of what you need to know.
3 Steps to Understanding Overseas Shipping for Your Custom Planner
When it comes to shipping your custom planner and getting it safely into your hands, there are a three primary steps involved that you can expect in this process.
3 Planner Design Details You MUST Consider
I’m sharing three crucial factors you’ll need to consider as you’re developing your interior planner design.
2023 Planner Design Trends I Love Right Now
I’m sharing the top five planner design trends I’ve seen in the market lately and have been loving for 2023.
What to Know About Using Color in Your Planner Design
Before you get too far into the details of your design process, there are a few things to consider when it comes to color usage in your planner.
Beyond the Calendar: 30+ Ideas to Personalize Your Planning Philosophy
I’m sharing over 30 ideas for sections you can incorporate in your planner design to create an even more intuitive and personalized planning experience for your ideal customer.
Tutorial: Converting Fonts to Outlines in Your Print PDF Files
When sending files to a commercial printer, they often request that you convert fonts to outlines first. This is so they can open your files without needing to load the proper fonts onto their system. It not only simplifies their workflow, but streamlines the file transfer process for everyone involved.
FREE GUIDE AVAILABLE NOW
•
FREE GUIDE AVAILABLE NOW
•
FREE GUIDE AVAILABLE NOW • FREE GUIDE AVAILABLE NOW •
5 Things Your Day Planner
MUST Include — if it’s gonna sell.
When you’re creating a custom product like a planner from scratch,
these are five things you need to make sure you include.
(Don’t worry — we’re talking about the fun stuff!)