From Dream to Day Planner®
with Heather Harris
Weekly posts with expert tips to help demystify the design & production process for busy female entrepreneurs who want to create beautiful planners & paper products.
The Secret to Finding Your Perfect Pricing Strategy
I have a few tips to help you find your perfect pricing strategy, plus a simple formula called “the rule of 3” that is guaranteed to leave money in your pocket.
3 Smart Ways to Save Money on Your Custom Planner Design
Here are three smart ways to save on cost when it comes to producing a custom planner or product.
Stop Doing This One Thing in Your Planner Design
There is so much room for opportunity here for a more strategic, powerful approach with this prime real estate near the front of your planner.
8 Planner Accessories to Elevate Your Planning Experience
I’m sharing eight of my favorite planner accessories below, all perfect ways to elevate your daily or weekly planner for a more fun, colorful, and custom planning experience.
How to Decide on the Perfect Size for Your Planner
Here are a few specific questions to think about when choosing your planner size.
Planner Anatomy 101
I’m breaking down some of the most common binding types, cover materials, and other essential terms you need to know when creating your custom planner design — complete with a visual because we like to keep it professional AND cute over here.
Which Comes First: Your Product or Your Audience?
Below, I’m breaking down exactly why building your audience first will lead to more success for your product.
Expanding Your Product Line: What to Launch + When
I’m sharing the launch timeline we follow with all of our clients at Copper Bottom.
The Beauty of Originality: Why Copycats Won’t Win in Design + What to Do Instead
At Copper Bottom, we’re extremely mindful and cautious when it comes to creating products that are similar to those already on the market. And we get there by asking this one question.
The Secret to Great Planner Design
Read on to elevate your custom planner and really stand out in the market with a profitable, functional, and beautiful design approach.
How to Develop Your Unique Planning Philosophy
I’m sharing three steps you need to keep in mind in order to build your own unique planning philosophy for your custom planner design.
Shipping Custom Products from Overseas? Read This First
There are two steps I recommend you take as soon as the shipment arrives — inspection and inventory. In this post, I’m sharing a breakdown of what you need to know.
3 Steps to Understanding Overseas Shipping for Your Custom Planner
When it comes to shipping your custom planner and getting it safely into your hands, there are a three primary steps involved that you can expect in this process.
3 Planner Design Details You MUST Consider
I’m sharing three crucial factors you’ll need to consider as you’re developing your interior planner design.
2023 Planner Design Trends I Love Right Now
I’m sharing the top five planner design trends I’ve seen in the market lately and have been loving for 2023.
What to Know About Using Color in Your Planner Design
Before you get too far into the details of your design process, there are a few things to consider when it comes to color usage in your planner.
Beyond the Calendar: 30+ Ideas to Personalize Your Planning Philosophy
I’m sharing over 30 ideas for sections you can incorporate in your planner design to create an even more intuitive and personalized planning experience for your ideal customer.
Tutorial: Converting Fonts to Outlines in Your Print PDF Files
When sending files to a commercial printer, they often request that you convert fonts to outlines first. This is so they can open your files without needing to load the proper fonts onto their system. It not only simplifies their workflow, but streamlines the file transfer process for everyone involved.
Three Essential Tips for New Product-Based Businesses
I’ve been in the planner business since 2004, and throughout that time, I’ve learned a lot along the way . . . including what to do and what NOT to do. And in that time, I’ve seen some of the same mistakes pop up again and again by new companies just starting out. In this post, I’m sharing three essential tips to set up your new product-based business on the path to success from day one.
Why You Need an Editor, Not Just a Proofreader, for Your Planner Design Files
So you have the perfect product—a beautiful day planner you know will revolutionize the way we plan our days. You have it all planned out; it’s gorgeous. But have you considered hiring an editor or proofreader for your planner design? How do you know your dates are correct? Are you sure you have the right day of the week listed for each calendar day? Have you properly credited all of your favorite quotes? Do you have a set list of holidays? Is the format of your holidays consistent across monthly, weekly, and list formats? Do you actually need an editor to figure it all out?
Yes! Trust me. You need an editor, not just a proofreader, for your planner design files before they to print. Let me explain why.
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5 Things Your Day Planner
MUST Include — if it’s gonna sell.
When you’re creating a custom product like a planner from scratch,
these are five things you need to make sure you include.
(Don’t worry — we’re talking about the fun stuff!)